KirinIchiban

Working with Kirin Ichiban was a milestone in my career, as I had the opportunity to contribute to one of Japan’s most respected beverage brands. My role was to help bridge the brand’s long-standing heritage with modern visual storytelling, ensuring that its identity remained relevant in a competitive and evolving market.

I designed campaigns that spanned both digital and print platforms, from impactful billboards in major Japanese cities to digital assets for online marketing. The challenge was to respect the brand’s traditions while introducing fresh creative that resonated with contemporary audiences.

This project strengthened my ability to balance cultural nuance with global design thinking, an experience that has deeply influenced how I approach branding for international clients today.